The Store Manager App Start now
For retail floor managers

Meet Chief. Your chief of staff, inside WhatsApp.

Chief learns your store, your team, and your boss — so your days run smoother and your work finally gets seen.

  • Voice-notes
  • Daily check-ins
  • Weekly reports
  • Help with whatever the day throws at you

No app needed, works straight in your WhatsApp · Cancel anytime

Speaks your language — English · Svenska · Dansk · Norsk · Suomi · Deutsch · Español

You run the floor. Chief runs the desk.

How it works

Learns your store. Handles your day. Stays ahead of your week.

What it does

Hand it to Chief.

The Friday report. The tricky Google review. The caption for the window post, the clean handover, the HQ memo turned into to-dos, the words for a hard 1:1. If you can say it, Chief can take it — in your store's voice, formatted the way your boss reads.

Any of it, from a voice note, in the time it takes to lock up.

Plans

One plan for you. One for your whole chain.

Everything included in both · No feature gates · No seat math

Free trial
Try first
€0 /first 24h

Your first 24h with Chief is free. No card, no signup — just say hi.

Get started for Free - just say Hi!

Scan with your phone — the chat opens in WhatsApp. Or open WhatsApp Web.

WhatsApp +1 757 697 7031 · Keep going after your first 24h for €20/month.

Individual
For you
€20 /month
  • Your own Chief, inside WhatsApp
  • Morning check-ins and boss-ready weekly reports
  • Remembers your store, your team, and your boss — for good
  • Speaks your language · Cancel anytime

One price, everything included. It simply knows more about your store every week.

Business
For HQ
from €199 /month
  • Connects to the systems you already run — POS, ERP, CRM — so reports carry data, not memory
  • Reports land where HQ works: email, Slack, or Teams
  • Directives tracked to done — rollout confirmed from every floor
  • A private Chief for every manager

HQ sees the reporting layer, never the conversations. That boundary is what makes the reports honest.

Questions

Fair questions, straight answers.

Can my boss or HQ see what I write to Chief?

No. Your Chief is yours — your chats, your voice notes, and everything Chief remembers stay private to you. Your boss only ever sees what you choose to send, like the weekly report you approve and forward yourself. Even the HQ plan never includes access to managers' conversations; that boundary is built into the product, not a setting someone can flip.

What happens right after I pay?

Chief says hej in your WhatsApp within a minute — the phone number you leave at checkout is how it finds you. Say hej back and start talking. There's nothing to install, no account to configure. Chief learns your store as you chat, and your first weekly report ships this Friday.

Does Chief speak my language?

English, Svenska, Dansk, Norsk, Suomi, Deutsch, Español — and more. Chief simply follows your lead. It also works across languages: chat in Swedish, get the report in English if that's what HQ reads.

Why WhatsApp and not an app?

Because you already live there. No new app to download, no login to forget, no dashboard to check. Chief works from the till, the stockroom, and the train home — and voice notes mean you don't even have to type. The best tool is the one that's already open.

Can I cancel anytime? What about my data?

Yes — manage or cancel anytime on your subscription page: enter the email you paid with and Stripe sends you a sign-in link. No questions, no lock-in. Your data is yours: if you want it gone, we erase everything on request, permanently, in line with GDPR. If you come back later, Chief picks up right where you left off.

Get started

Start tonight. Ship this week.

No waitlist, no demo call. Subscribe, connect WhatsApp, and Chief says hej first — then learns your store with every message. This Friday's report ships on time.

  1. 01

    Subscribe

    €20 a month through Stripe. Cancel anytime, no questions asked.

  2. 02

    Leave your WhatsApp number

    One field at checkout — it's how Chief finds you.

  3. 03

    Chief says hej first

    A welcome message lands in your WhatsApp. Say hej back and Chief gets to work — learning your store, your team, and your boss's taste as you chat.

Start now

Onboarded personally, one manager at a time. Questions first? hello@thestoremanagerapp.com